Privacy Policy

I. Basic provisions
  1. The personal data controller pursuant to Article 4 (7) of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of individuals with regard to the processing of personal data and on the free movement of such data (hereinafter referred to as "GDPR") is Xeronia trade sro Company ID: 02929996, registered office: Smetanovo nábřeží 331, 753 01 Hranice (hereinafter referred to as the “administrator”).

  2. The administrator's contact details shall be:
    address: Smetanovo nábřeží 331, 753 01 Hranice
    phone: +420 604 238 007

  3. Personal data shall mean all information relating to an identified or identifiable natural person; an identifiable natural person is a natural person who can be identified, directly or indirectly, in particular by reference to a particular identifier, such as name, identification number, location information, network identifier or one or more specific physical, physiological, genetic, psychological, economic, cultural or the social identity of this natural person.

II. Sources and categories of processed personal data
  1. The Administrator processes the personal data you have provided to him or the personal data obtained by the Administrator based on the fulfillment of your order.

The administrator processes your identification and contact information and the data necessary for the performance of the contract.

III. Legal reason and purpose of personal data processing
  1. The legal reason for the processing of personal data is:

  • performance of the contract between you and the administrator pursuant to Art. (b) GDPR;
  • the legitimate interest of the controller in the provision of direct marketing (in particular for sending commercial messages and newsletters) pursuant to Art. (f) GDPR;
  • Your consent to processing for the purpose of providing direct marketing (in particular for sending commercial messages and newsletters) pursuant to Article 6 (1) (a). a) GDPR in conjunction with Section 7 (2) of Act No. 480/2004 Coll., on Certain Information Society Services, in the absence of an order for goods or services.
  1. The purpose of the processing of personal data shall be:

  • processing your order and exercising the rights and obligations arising from the contractual relationship between you and the administrator; when ordering, personal information is required for successful order processing (name and address, contact), the provision of personal data is a necessary requirement for the conclusion and performance of the contract;
  • sending business messages and doing other marketing activities.

1. There shall be no automatic individual decision-making within the meaning of Article 22 of the GDPR.

3. User by binding order confirmation:

  • agree to use their personal data also for the purpose of sending commercial messages, advertising materials, direct sales, market research and direct offers of products by the Provider and third parties, but not more than once a week, and at the same time

  • declares that it does not consider sending information pursuant to paragraph 7.11.1 as unsolicited advertising within the meaning of Act no. No. 40/1995 Coll. as amended, as the user is sent information pursuant to paragraph 7.4.1 in conjunction with § 7 of Act no. No. 480/2004 Coll. explicitly agrees.

  • The user may revoke the consent under this paragraph at any time in writing to

  • In order to improve the quality of services, personalize the offer, collect anonymous data and for analytical purposes, the Provider uses so-called cookies in its presentation. By using the Site, the User agrees to the use of the technology.

IV. Data retention period

1. The controller shall keep personal data

  • for the period necessary to exercise the rights and obligations arising from the contractual relationship between you and the Administrator and to assert claims arising from these contractual relationships (for a period of 15 years from the termination of the contractual relationship).
  • until the consent to the processing of personal data for marketing purposes is withdrawn, for a maximum of 5 years if the personal data are processed with the consent.

2. After the expiry of the personal data retention period, the controller shall delete the personal data.

V. Recipients of personal data (subcontractors of the controller)
  1. The recipients of personal data are persons: accounting department, carriers, e-shop programmer,

  • involved in the delivery of goods / services / payments under contract;
  • providing e-shop operation services and other services related to e-shop operation,
  • providing marketing services.
  1. The controller shall not intend to transfer personal data to a third country (to a non-EU country) or to an international organization.

VI. Your rights
  1. Under the conditions set out in the GDPR you have

  • the right of access to his personal data pursuant to Article 15 of the GDPR,
  • the right to rectify personal data pursuant to Article 16 of the GDPR, or to limit processing according to Article 18 of the GDPR.
  • the right to have personal data deleted pursuant to Article 17 of the GDPR.
  • the right to object to processing under Article 21 of the GDPR; and
  • the right to data portability under Article 20 of the GDPR.
  • the right to revoke the processing consent in writing or electronically to the administrator's email address or email.
  1. You also have the right to file a complaint with the Office for Personal Data Protection if you believe that your right to personal data protection has been violated.

VII. Terms of personal data security
  1. The controller declares that it has taken all appropriate technical and organizational measures to safeguard personal data.

  2. The administrator shall take technical measures to secure paper and personal data storage, in particular data security with passwords, antivirus programs, encryption and backup.

  3. The controller declares that only the persons authorized by him have access to personal data.

VIII. Final Provisions
  1. By submitting an order form from the online order form, you confirm that you are familiar with the terms of privacy and that you accept them in their entirety.

  2. You agree to these terms by checking your consent via the online form. By checking your consent, you acknowledge that you are familiar with and accept the terms of privacy.

  3. The Administrator is entitled to change these conditions. He will publish the new version of the Privacy Policy on his website and at the same time send you a new version of these Terms and Conditions to your e-mail address that you provided to the administrator.

IX Lessons learned

The controller processes the data with the consent of the data subject, except in cases stipulated by law where the processing of personal data does not require the consent of the data subject. In accordance with Article 6 (1) of the GDPR, the controller may process the following data without the consent of the data subject:

  • the data subject has given consent for one or more specific purposes;
  • processing is necessary for the performance of the contract to which the data subject is party or for the implementation of the measures taken prior to the conclusion of the contract at the request of the data subject;
  • processing is necessary to comply with the legal obligation applicable to the controller,
  • processing is necessary to protect the vital interests of the data subject or other natural person;
  • processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority entrusted to the controller;
  • processing is necessary for the purposes of the legitimate interests of the controller or a third party, except where the interests or fundamental rights and freedoms of the data subject requiring the protection of personal data take precedence over those interests.

These conditions come into effect on 24.5.2018

Our references


Are you interested?

Contact us at +420 604 238 007 or write us a message. We will be happy to advise you.